Branding Identity
Vitamin Energy
- 2020/21
Branding, packaging, collateral design for the new line that gives you an energy and immune boost for the day. Our objective was to create a vivid and fun brand.
The process
The objective was to find a way to balance the fun energetic colors with a clean and healthy look. These were the first concepts I gave. The logo originally had no spacing between the V and E, however it didn't translate well as just a solid color. After many edits I came up with the solution, to use the color with the white at an even 50/50. The orange would be the primary with the red would be the secondary.
Color and Type
Product
Website
Promotional
Tommy Bahama Wellness
- 2019/21
Branding, packaging, collateral design for the new line introducing island living on the go, Tommy Bahama+Boomer Naturals.
- The Logo
The first concepts of the cobranded logo and color ways. These were the first attempts at producing a well balanced, healthy and eye catching look.
The finalized and approved look by both brands.
Colorways
Products
Promotional
