Case Study
Boomer Naturals
What
Rebranding Boomer Naturals. A complete branding guide, from design and photography to Boomer's brand voice; A modern, clean and trustworthy brand targeted towards mothers. Brand guide includes: logo, color palette, typography, supporting elements, voice, photography, dos and don'ts, and values.
Objective
Client changed target audience from Boomers to "moms" despite the name. The primary focus turned to health care and 80% of healthcare decisions are made by the woman of the household. 50% of products typically marketed to men are purchased by women.
Solution
This proved a big challenge, as marketing and connecting with mothers is a tough balancing act. After split tests, we came to the conclusion the way to successfully stand out to moms was to be as transparent as possible through voice, look and feel. Our goal was to build a clean, modern and trustworthy brand.
We established a family friendly look while keeping it light and happy. We established our key words the brand lived by:
Wellness
We help people reach and maintain a healthy and balanced state of body, mind, and spirit.
Innovation
We use visionary technology to create the best health and wellness products.
Safety
We provide high-quality products that help people protect themselves and others and offer peace of mind.
Caring
We understand the ever-changing climates of the local, national, and global communities, and we provide assistance to those in need.
How does this translate into look? Calming and safe blues accent and brighten our clean white look. Darker blue only being utilized minimally to bring out elements or highlight icons.
A happy, crisp and clean lifestyle look to our photos keep it light and conveys a sense of fun and family. Our san serif Eina is our modern touch along with our simplicity. Again we are transparent and only believe in what's best to help people.
Result
​​Reached our target audience and found amazing results. Boomer Naturals' sales went from $8,000 a day to $75,000 a day. Among those who made a purchase on e-commerce about 32% were repeat customers. Our audience and brand awareness grew from there and Boomer became one of the most trusted brands for face covers.
